Why almost everyone misunderstands Brands.

Part One I’ve been leading brand research and strategy projects for some of the largest (and smallest) brands in the US for a number of years. Somewhere along the way I realized how little anyone understood what a brand actually is. I’m not talking about stupid people...

Quit Sharking Your Potential Business

Networking… It is the biggest “buzz” word in business development. Let me be honest – I can’t stand that word. That word feels desperate. Going anywhere with a sole purpose of wanting to know anyone just to get their business completely defeats the purpose of starting...

Making a Vacation Work

I recently did something I haven’t done in a few years, I took a few days off, booked a ticket to a place I had never been and turned business off (almost.)  Was it amazing for my brain – absolutely, but it also was a chance to let ideas start to roam free with no...