Digital Marketing Services

digital marketing agency louisiana

OUR APPROACH TO DIGITAL MARKETING

Every client is totally different and so are the online channels that we use for each client. We don’t believe in one-size fits all. We don’t care what online ad network we use for our clients as long as it is delivering results. The top ad networks we work with are Google, YouTube, and Facebook. To say we are analytical would be an understatement. We use data and analytics to improve client performance. If we can’t track it, then what’s the point in doing it?

We don’t believe in hidden costs, we are 100% transparent with how much is actually being spent with each ad network and don’t mark up media costs.

We start our client engagements by working backwards with what the goals are, determine how we will measure success, and then we plan out what ad channels will work best for each client.

ALWAYS BE TESTING

To have continual growth from online marketing channels, the testing, the tweaking, and the measuring never stops. Depending on the size of the advertising portfolio that we are managing for you, we could be making anywhere from several hundred campaign adjustments each month or even tens of thousands of campaign adjustments for our larger accounts.

We never settle for campaigns being good enough or put campaigns on autopilot. Or goal is to constantly have our client reports go up and to the right.

We are a Google Adwords Partner

 

online advertising portfolio based optimization agency louisiana

OUR PORTFOLIO BASED APPROACH

We use numerous online advertising channels at the same time to find new opportunities for our clients, then optimize ad dollar allocation based on what channels are performing at the highest rate and at the lowest price.

CHANNELS AND DIGITAL TARGETING

Search Engine Marketing

Search Engine Marketing (SEM) allows us to target users at the exact moment they are looking for the products or services you offer. With SEM, the only time you have to pay is specifically when someone takes the initiative to search for the keywords that are relevant to your business and click on the ad.

Our search engine marketing campaign management services includes comprehensive keyword research, campaign planning, text ad development, landing page recommendations, bid / budget management, phone call tracking and conversion based optimization.

SITE REMARKETING

With Site Remarketing, we serve ads to users who have previously been to your website. When a user visits a website, we set a tracking cookie (or tracking pixel) in the user’s browser. Once the user leaves the website, the tracking cookie / pixel follows the user around the Internet after they leave the website and we can continue to serve both banner and text ads to the user.

SITE REMARKETING

With Site Remarketing, we serve ads to users who have previously been to your website. When a user visits a website, we set a tracking cookie (or tracking pixel) in the user’s browser. Once the user leaves the website, the tracking cookie / pixel follows the user around the Internet after they leave the website and we can continue to serve both banner and text ads to the user.

DISPLAY ADVERTISING

Display advertising helps you get your brand and message to your target audience. With Display advertising, we have the ability to target ads to specific geographic locations, specific users as well as target behavior and interests we’ve identified.

YOUTUBE ADVERTISING

YouTube is the number two search engine in the world behind Google. There are over 1.5 Billion Monthly users on YouTube. YouTube ads show prior to users watching videos on YouTube. For YouTube ads, we will use a variation of 10, 15 or 30 second spots. YouTube ads are very cost effective and the targeting is fantastic. Read more about how YouTube advertising compares to TV advertising.

YOUTUBE ADVERTISING

YouTube is the number two search engine in the world behind Google. There are over 1.5 Billion Monthly users on YouTube. YouTube ads show prior to users watching videos on YouTube. For YouTube ads, we will use a variation of 10, 15 or 30 second spots. YouTube ads are very cost effective and the targeting is fantastic. Read more about how YouTube advertising compares to TV advertising.

GEOGRAPHIC TARGETING

Geographically, we can target as tight as a one-mile radius around a physical location to help reduce ad waste and traffic that’s not relevant. This is completely different than most of your traditional buys, such as TV spot, which usually cover entire DMA’s where the majority of viewers are NOT your typical clientele.

DEMOGRAPHIC TARGETING

Examples of demographic targeting include, age, sex, income, interests, online behavior, contextual, lookalike, hobbies, etc. There are literally hundreds of thousands of different combinations of demographic targeting we can run ads against to help you reach your target audience.

DEMOGRAPHIC TARGETING

Examples of demographic targeting include, age, sex, income, interests, online behavior, contextual, lookalike, hobbies, etc. There are literally hundreds of thousands of different combinations of demographic targeting we can run ads against to help you reach your target audience.

CUSTOM AUDIENCE TARGETING

We use client CRM data, email lists, customer shopping information or almost any other datasource to create totally custom targeting groups for each client that we can match ads against and target though Video Advertising, Display Advertising, Search Advertising  and Social Media Advertising.

TRACKING & REPORTING

We use Google Analytics for our client reporting, but we also build custom client reporting through The Edge Ideas Dashboards. All of our campaigns include comprehensive tracking and reporting. We can also build you custom reporting so you can see any metrics that your heart desires. Basic advertising reporting metrics include:

  • Impressions
  • Visits
  • Form submissions
  • Phone calls
  • Cost per conversion
  • Conversion rate

TRACKING & REPORTING

We use Google Analytics for our client reporting, but we also build custom client reporting through The Edge Ideas Dashboards .All of our campaigns include comprehensive tracking and reporting. We can also build you custom reporting so you can see any metrics that your heart desires. Basic advertising reporting metrics include:

  • Impressions
  • Visits
  • Form submissions
  • Phone calls
  • Cost per conversion
  • Conversion rate

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Summary
Service Type
Digital Marketing Services
Provider Name
The Edge Ideas
Area
Louisiana, Shreveport, New Orleans, Lafayette
URL